Richard Florida's Books

What's New?: The Great Reset How New Ways of Living and Working Drive Post-Crash Prosperity

In The Great Reset, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs or “resets,” distilling the deep forces that shaped their physical and social landscapes, reshaping economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and simultaneously reshape virtually every aspect of our lives—from how and where we live to how we work to how we invest in individuals and infrastructure, and how we shape our cities and regions. Florida shows how these core elements, when taken together, will spur a fresh era of growth and prosperity, define a new geography of progress, and stimulate surprising opportunities for each of us.

Who's Your City? How the Creative Economy is Making Where to Live the Most Important Decision of Your Life

International best-seller.   Amazon book of the month.

Something of a departure from his more macro-level work, Florida’s book, Who’s Your City?: How the Creative Economy is Making Where to Live the Most Important Decision of Your Life, is a personal look at why our choice of location may be the most important decision we ever make. It has profound affects on everything from our jobs, careers, and real estate to our social lives, “mating markets,” and overall life satisfaction.

Make no mistake, Florida’s signature “big ideas” are still there – from the “spiky world” to the “means migration” – but this book also serves as a practical guide for its readers, pushing them to explore the places they live – and the places they could. Released in early 2008, Who's Your City? has followed in the footsteps of the Florida lineage.