Our mission is to create more innovative, inclusive and resilient cities
Building Better Cities
The Creative Class Group (CCG) is a strategy firm comprised of leading researchers, thinkers, and business experts. Drawing on our own proprietary datasets, we advise corporations, governments, non-profits, and universities on topics ranging from economic development and growth, competitiveness, talent attraction and retention, real estate investment and locational strategy, and inclusivity and sustainability.
Our approach centers on the proven research of urban theorist and CCG founder Richard Florida, author of the seminal book The Rise of the Creative Class. Making up about one-third of the U.S. work force (much more in some cities), the Creative Class collects half of all wages, and accounts for 70 percent of discretionary spending. No company, organization, or economy can afford to overlook it.
From Jerusalem to New York, CCG has helped cities small and large on five continents develop economic development strategies. We assisted BMW with its Ideas Class advertising campaign and advised Audi on its Urban Future Initiative, supported Art Basel’s introduction of Art Basel Cities, and launched CityLab with The Atlantic. Cirque du Soleil hails CCG’s research as its number one indicator for ticket sales. Starwood Hotels collaborated with the leadership team on real estate expansion, marketing and branding. We have also helped Philips, Converse, Kraft and many other companies target the Creative Class in their marketing.
”The Creativity index appeared to be one of the best metrics to understand sales performance at Cirque. And correlation are strong, therefor we will be now using this metric to anticipate sales performance and better forecast.Alexandre AlleMarket Insight Advisor, Cirque du Soleil