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Our work

The Creative Class Group, founded by world renowned urbanist Richard Florida, is a global advisory firm composed of expert researchers, academics, and business strategists. Our proprietary data and research, gives companies and regions leading insights to achieve growth and prosperity.

Pinewood Studios Ltd.

Advised one of the world’s largest film and television production facilities on the impact of the UK’s creative clusters to the regional economy.

Microsoft

Contribute data and narrative for Microsoft’s reigniting shared productivity initiative

WeWork

Serving as advisors and experts on the We Work Future of Work and Cities Global Initative.

BMW

Ideas don’t have airbags to protect them. Collaborated with GSD&M agency executives and senior members of the BMW team to build the “Idea Class” campaign, which was hailed by the agency as “one of its most successful ad campaigns for BMW.” Click to watch video.

Cirque Du Soleil

Advised Cirque du Soleil on target city market selection in the U.S. and Canada.

Starwood

Provided key insights and findings on location and regional creativity measures for more than 15 global locations while developing and curating content for the creative class consumer.

Edens’ Union Market

Advised one of North America's largest retail developers on creative placemaking and retail diversity for Union Market in Washington, DC.

Converse

Identified leading creative entrepreneurs as brand ambassadors for Jack Purcell.

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Our Services

Data & Research

The Creative Class group provides communities, economic developers and real estate developers with the research and tools needed to implement competitive strategies for sustainable economic prosperity.

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Consulting

Economic development, workshops, and corporate advising. CCG works with cities large and small to help empower leaders to achieve greater economic growth, inclusivity and sustainability.

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Speakers

The Creative Class Group has convened the world’s best experts on creativity, business innovation, economic development and global trends.

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covid CITIES

Providing guidance, insights and strategy to mayors, governors, and community leaders on economic recovery strategies.

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Richard Florida Speaking

Richard Florida is one of the world’s leading urbanists. He is a researcher and professor, serving as University Professor at University of Toronto’s School of Cities and Rotman School of Management and a Distinguished Fellow at NYU and Florida International University.

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