- June 22, 2020
Worked on research, strategy, speaking and advising for LE collective, part of Beyond Luxury Media Ltd‘s to target the high-end travel market. They believe in building passionate communities and dynamic forums where travel innovation and artistry are discussed and celebrated. Our leading research has shown that skills and occupational categories provide key insights into demography that income and education alone do not. The highly-paid professionals who are the largest market for luxury travel mostly work in occupations that require original thinking; as such they fall under the broad rubric of the “Creative Class.” This two year engagement provided Le collective and their members with research, global, economic and demographic trends to better understand their audience.