Economic Development
CCG works with cities large and small to help empower leaders to achieve greater economic growth, inclusivity and sustainability.
Workshops
CCG offers an array of workshops for corporate and public clients, spanning the topics of talent management, diversity, marketing, real estate and leadership development.
Corporate Advising
The Creative Class group provides corporate partners with the advisory expertise, tools and intelligence to implement competitive strategies for growth in the creative age.
Consulting > Economic Development
Economic Development
No longer are cities competing with neighboring cities, rather mega regions are competing globally. CCG works with cities large and small to help empower leaders to achieve greater economic growth, inclusivity and sustainability. The ability to move a community forward resides in its citizens and leaders and equipping them with the knowledge and research is at the forefront of our technique.
Consulting > Workshops
Workshops
CCG offers an array of workshops for corporate and public clients, spanning the topics of talent management, diversity, marketing, real estate and leadership development.
Marketing to the Creative Class
From BMW and Apple to Converse and Starwood, firms across industries have identified the Creative Class as a core market for their products and services. This workshop identifies all the major segments of the Creative Class. Participants come away with both a new understanding of the Creative Class and initiatives that enable them to develop custom strategies for finding, communicating, and selling to this growing customer segment.
Real Estate in the Creative Economy
The increasing concentration of the Creative Class has intensified the variations in locational advantage and disadvantage. Beyond location, the work style and lifestyle of the Creative Class is forcing developers, property managers, and corporations alike to reassess how real estate is designed and used. This workshop distills the key factors that underpin real estate success in the creative age.
Managing Creativity
Culled from more than two decades of research on leading-edge companies and the insights in Richard Florida and SAS CEO founder Jim Goodnight’s breakthrough Harvard Business Review article, The Creative Management Workshop leads teams of executives and managers through exercises that enable them to develop new thinking and strategic initiatives on managing and inspiring creative people.
Talent Management: Attracting and Retaining the Best and Brightest
The requirements of the Creative Economy, changing expectations of workers, and demographic shifts have caused a serious shortage in workers, resulting in the ‘Talent Wars.’ CCG facilitators distill a framework for how to attract and retain talent and explain which locations offer the best talent pools for innovative and creative workforces. This workshop is aimed at corporate leaders, human resources directors, and those responsible for attracting and retaining the ‘best and the brightest’ to their organizations.
Managing Diversity
Most corporate diversity efforts are compliance-driven, adding little to the bottom line. Drawing upon The Rise of the Creative Class and other sources, Florida’s Managing Diversity Workshop provides a framework for making diversity efforts value-adding.
Leveraging Location
CCG’s research identifies location factor as a key element of business strategy. This workshop provides a series of data-driven team-based exercises which will enable your organization to identify the best new locations and get the most out of its existing ones.
Consulting > Corporate Advising
Corporate Advising
The Creative Class group provides corporate partners with the advisory expertise, tools and intelligence to implement competitive strategies for growth in the creative age. CCG specializes in a wide range of research, strategy and marketing techniques that allow companies to reach the creative class consumer.
Expertise Includes
- Market and consumer profiles
- Human capital attraction and retention and management techniques
- Real estate and locational assessments and impact analysis
- Site-selection advising
- Consumer marketing and strategy
- Thought-leadership branding and affiliation
- Executive training
Market Research and Analysis
The creative class controls more than 70% of discretionary spending in the marketplace. They have also been identified as the most educated and demanding consumers in the marketplace. With more than 40 indicators updated regularly, the Creative Class Group has researched and acquired years of data on who they are, where they are, what they read, what they purchase, and the ethos that drives their decisions.
Real Estate and Locational Analysis
Location factor as a key element of business strategy. Location is not an after-thought; it should be a key component of overall planning and implementation, enabling firms to better attract and retain talent, reach creative consumers, and market products. CCG advises its corporate clients to identify its best locations and evaluate real estate and locational decisions.
Branding and Corporate Positioning
With more than 30 years of collective marketing expertise among its team members, CCG provides market intelligence, strategy advising and tools to implement successful corporate marketing campaigns. CCG works with its clients to identify the best avenues—public forums, media, social networks, community blogs, stakeholder meetings—to promote, support and sustain effective branding strategies.