The article marries Michael Porter’s industrial cluster theory of traded and local clusters to Richard Florida’
s occupational approach of creative and routine workers to gain a better understanding of the process of economic development. By combining these two approaches, four major industrial – occupational categories are identified.
For professor and journalist Richard Florida, the most restless people in the planet are building a new world. In
this new world, excessive consumption and unrestrained use of natural resources are replaced by continual
innovation. In this exclusive interview to Mundo Corporativo, he explains why creativity, innovation, and human development are crucial to keep thriving in the economy of the future.
In 2002, the American economist and sociologist Richard Florida published the book “The Rise of the Creative Class”, which became a bestseller. Florida made a close connection between the future development of cities and the development of the “creative class”: Cities will flourish if they are able to attract these rising stars of the 21st century and persuade them to be long-term residents.
An ever-growing group of
Americans is proving vital to
our society. Its members are
educated, employed in a variety
of industries, and engaged in a
lifestyle that values individuality,
originality, and participation.
They’re steadfast in their
goals, resolute in their attitudes
and ideals, and just plain happy
with the paths they’ve decided
to follow-so much so that
they are reshaping commerce
and communities.They are the “Creative Class”.
The rise of the ‘creative class’ as the motor of economic growth means that countries which promote technology, talent and tolerance will do best. Will this lead to higher inequality? Not necessarily argues Richard Florida.
The academic and author explains how creative companies and the venture capital that drives them are increasingly flowing to cities, and what that means for economic and societal development.