Richard Florida’s “Who’s Your City?” is a cool book that takes a look at the impact of where you live on your professional and social opportunities. Florida conducted research to understand what places attract entrepreneurial minds, how they do it, and its affect on the regions these places inhabit. He also takes a look at what cities represent the best opportunities to find a mate, start a family, be an empty nester, and retire.
WSJ asks Richard Florida and five other experts which 10 cities will emerge as the hottest, hippest destinations for highly mobile, educated workers in their 20s when the U.S. economy gets moving again.
Richard Florida speaks at the University of Texas at Arlington sharing insights that the Dallas-Forth Worth area is doing okay but has room for improvement.
In his latest book, “Who’s Your City?.” Florida expands on the work that he’s done in previous books to speak to two audiences. First, the book gives cities a sense of what they need to do to attract and keep the best and the brightest. Second, the book gives guidance to individuals trying to make the very important choice of where they want to live. How does Jackson rank?
Richard Florida argues rather forcefully that “personality plays a significant role in understanding cities, regions … and economic growth.”All this begs the question that Florida asks, “Who’s your city?” What is the “personality” of our city? Or, what is the “Spirit” of Toledo?
Richard Florida tackles the enduring appeal of the city in his book Who’s Your City? and despite our ability to live remotely, we still crave the buzz of cities.
The flattening of the world increasingly makes it possible for anyone to do business from anywhere, as author Thomas Friedman has pointed out. However, that doesn’t mean place is irrelevant to business. In fact, it matters more than ever, according to author Richard Florida. At the intersection of Opportunity and Culture, the concepts of Friedman and Florida collide.