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Rana Florida ColumnsRana Florida Columns: WorkRana Florida Upgrade Features, Reviews and News

The Huffington Post : How to Market Your Book

Most people believe that writing is the hardest part; once their book is published, they think, it will fly off the shelves. The reality is that they will be lucky if their book even gets any shelf life. The most important lesson that an author can learn is that the work doesn’t stop after you’ve turned in the manuscript. That’s when the hardest work begins. If you want your book to be bought and read by the widest possible audience, you have to start marketing it long before its publication date. Here are some simple tips on marketing that every author should take to heart.

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September 23, 2013
Rana Florida ProfilesRana Florida Upgrade Features, Reviews and News

Fashion : Inside the Upgrade launch party: 20 photos of Toronto’s social set toasting Rana Florida on her latest book

Is there anything more enticing than a promise to make your regular old life extraordinary? It was this premise that inspired Rana Florida to write her latest book, and the reason why a very swishy crowd gathered to celebrate the launch of Upgrade on Tuesday night. Held at the home of Suzanne and Mark Cohon, the party attracted a mix of Toronto’s most stylish and most social. It was certainly a who’s who of the city’s creative set—a group more likely to be featured as an Upgrade case study than those in need of the book’s advice.

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September 20, 2013
CitiesInternational publicationsRegionsTechonology

BBC : On track to mega-status

Richard Florida believes central Scotland has what it takes to be one of the world’s 40 or so mega-regions. It’s got the population density, income generation, skills, universities and creativity. What it also needs is a modern, fast rail network. The 20th century city sprawled with the motorcar, so further expansion will require high-speed trains.

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September 19, 2013
CitiesCreativityRichard Florida Columns

The New York Times : Cities Are the Fonts of Creativity

Creativity is at once our most precious resource and our most inexhaustible one. As anyone who has ever spent any time with children knows, every single human being is born creative; every human being is innately endowed with the ability to combine and recombine data, perceptions, materials and ideas, and devise new ways of thinking and doing. Cities are the true fonts of creativity.

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September 17, 2013
Rana Florida ProfilesRana Florida Upgrade Features, Reviews and News

10,000 ft : Interview with Rana Florida

Rana Florida, CEO of the Creative Class Group and one of the key thinkers on the future of work, has just launched her first book, Upgrade: Taking Your Work and Life from Ordinary to Extraordinary. After interviewing some of the world’s most innovative thinkers, creative leaders and CEOs – such as Tim Brown, Dan Pink and Zaha Hadid – Florida’s research concluded that there are 7 key principles that make these people so successful.

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September 13, 2013
Rana Florida Upgrade Features, Reviews and News

Success Magazine : Reading List: Upgrade

Upgrade, 4 out of 5 star rating from Success Magazine. For this book, Rana Florida, CEO of the Creative Class Group and a columnist for The Huffington Post, interviewed impressive friends, acquaintances and colleagues, including Daniel Pink, author of To Sell Is Human; Zaha Hadid, an architect and one of Forbes magazine’s World’s 100 Most Powerful Women; John Noseworthy, M.D., CEO of the Mayo Clinic; chef Mario Batali; and singer Nelly Furtado.

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September 12, 2013
Rana Florida ProfilesRana Florida Upgrade Features, Reviews and News

Silicon ANGLE : Why Businesses Are Either Creative Or Irrelevant: Q & A with Creative Class Group CEO, Rana Florida

It’s a well understood expression in business: Stagnation is regression; businesses either advance or fall behind. Creativity does not just give businesses the competitive edge, according to Rana Florida author of Upgrade and CEO of the Creative Class Group (CCG), it is the competitive edge.

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September 5, 2013
CitiesCreative ClassEconomyEventsRichard Florida Columns

Pittsburgh Quarterly : Visions of Pittsburgh’s future

Twenty-five years ago, Pittsburgh hosted the Remaking Cities Conference, an international gathering of architects, visionaries and dignitaries, including England’s Prince Charles, the honorary co-host and keynote speaker. This year, Oct. 15-–18, 2013, Carnegie Mellon University will host the Remaking Cities Congress, with 300 invited urbanists and thought leaders who will again focus on the post-industrial city in North America and Europe. In that context, they have asked 10 thought leaders to assess the Pittsburgh region’s strengths and weaknesses and to consider what they would like to see in the Pittsburgh of the future. The package begins with a foreword from noted urbanist Richard Florida.

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September 5, 2013
CreativityEconomyProfiles and Interviews

Faena Sphere : Agents of Change

Richard Florida, journalist, founder of creative group, author and global leader in urbanism, has brought a breath of fresh air to the field of urban renovation, especially after the collapse of the global housing bubble. Florida has been a prominent figure in the economic sphere since 1990, when he wrote his first book exploring the technological boom of Silicon Valley. His theories are characterized by his ability to recognize something many intellectuals had ignored: cultural diversity stimulates the economy.

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September 4, 2013
Rana Florida ProfilesRichard and Rana Florida

Objekt Magazine : Miami Beach with Biscayne Bay View

The brief was to track down a unique condominium in Miami Beach,
beside the water and preferably near Lincoln Road.Rana Florida,Huffington
Post contributor and author of Upgrade,Taking YourWork and
Life from Ordinary to Extraordinary, and her husband called in NewYork
architectural designer Chris Benfield to assist them in their search.
They were looking for a spacious, light home in Miami with a large
terrace and sufficient room for their emerging art collection.
They found it, a modern, light condominium in a walkable urban
neighborhood with a spectacular view of Biscayne Bay.

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September 4, 2013
Rana Florida ColumnsRana Florida Columns: WorkRana Florida Upgrade Features, Reviews and News

The Huffington Post : Risky Business Is Good Business

Excerpt from Rana Florida’s new book, Upgrade on risk taking. For most people, assessing and accepting risk takes a severe emotional toll; it causes fear and confusion and it can lead to stress and fatigue. Life is already risky, many of us think — why ‘rock the boat?’ But most successful leaders, thinkers and innovators understand that new opportunities and rewards come only after taking risks.

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September 3, 2013
Profiles and Interviews

NPR News : Are We Ready For A Massive Aging Population?

TELL ME MORE from NPR News interview with Richard Florida on the future of aging in America. By the year 2050, one in five Americans will be over the age of 65. That’s according to the U.S. Census. And when we talk about getting older, most of us think about, what? Saving for retirement, Medicare, Social Security.

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August 27, 2013
Profiles and Interviews

NYU : Renowned Urbanist Richard Florida Named as One of the World’s Most Influential Thinkers in a Recently Published Ranking in MIT Technology Review

NYU Global Research Professor Richard Florida, one of the world’s leading authorities on economic competitiveness, cultural and technological innovation, and demographic trends, was recently named among the “World’s Most Influential Thinkers” by a study published in the MIT Technology Review that ranked today’s most influential thought leaders.

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August 20, 2013

The Creativity index appeared to be one of the best metrics to understand sales performance at Cirque. And correlation are strong, therefor we will be now using this metric to anticipate sales performance and better forecast.

Alexandre AlleMarket Insight Advisor, Cirque du Soleil