Article Library

Our mission is to create more innovative, inclusive and resilient cities

Martin Prosperity Institute

Venture Capital Goes Urban: Tracking Venture Capital Investment and Startup Activity across U.S. Zip Codes

Venture capital has long been the kind of finance that powers new and innovative startup companies. For most of its modern history, venture capital investment has flowed to startups located in suburban office parks. Using new and more detailed data at the zip code-level, our research finds a considerable shift in venture capital investment and startup activity toward urban areas.

Previous research on venture capital investment and startup activity has been hampered by a lack of data at the neighborhood level. Our research uses more granular data from Thomson Reuters to identify venture capital investments that flow to urban versus suburban neighborhoods based on zip codes. We further explore the location of venture capital investment and startup activity by the way people commute to work — looking at the share of workers who walk, bike, or use transit versus those who drive their own cars to work.

admin
November 20, 2019
Martin Prosperity Institute

Rise of the Urban Startup Neighborhood: Mapping Micro-Clusters of Venture Capital-Based Startups

Venture capital is the fuel that powers high-tech innovation and entrepreneurial startup companies. Previous research has been hampered by a lack of data, or more specifically, by the availability of only highly aggregated data at the state or metro level. This study overcomes this hurdle by using more detailed zip code-level data to identify microclusters of venture capital investment and startup activity at the neighborhood level.

admin
November 20, 2019
Martin Prosperity Institute

The City as Innovation Machine

This paper seeks to put cities and regions at the very center of the processes of innovation and entrepreneurship. To do so, we marry the insights of Jane Jacobs and more urban and regional thinking and research on the role of the city and the region to the literature on innovation and entrepreneurship going back to Joseph Schumpeter. Theory and research on innovation and entrepreneurship and their geography privileges the firm, industry clusters and/or the individual and poses the city as a container for them. Jacobs famously theorized that it is the city that is the key organizing unit for innovation, entrepreneurship, and economic growth. Marrying Jacobs’ insights on cities to those of Schumpeter on innovation, we argue that innovation and entrepreneurship do not simply take in place in cities but in fact require them.

admin
November 20, 2019
Martin Prosperity Institute

The Geography of the Global Super-Rich

Recent years have seen increasing apprehension over rising inequality and the growth of the so-called “1 percent.” For all the concern expressed about the rise of the global super-rich, there is very little empirical research related to them, especially regarding their location across the cities and metro areas. Our research uses detailed data from Forbes on the more than 1,800 billionaires across the globe to examine the location of the super-rich across the world’s cities and metro areas.

admin
November 20, 2019
Martin Prosperity Institute

Insight: The Geography of the Super-Rich

There has been increasing concern over rising inequality and the growth of “the 1 percent” of super-rich people who sit atop the global economy.i Although the world’s 1,826 billionaires make up just 0.00003 percent of the global population, with a combined wealth of more than $7 trillion in 2015, they wield incredible purchasing power. Yet very little empirical research on them and the fortunes exists.

The Geography of the Global Super-Rich, a new Martin Prosperity Institute study by Richard Florida, Charlotta Mellander, and Isabel Ritchie, seeks to change that. Using detailed data from Forbes on the world’s billionaires, the report examines to examine the geography of the super-rich across cities and metro areas.ii

admin
November 20, 2019
Martin Prosperity Institute

Rise of the Urban Startup Neighborhood: Micro-clusters of Venture Capital and Startup Activity at the Neighborhood Level

Previous research has identified the clustering of high-tech industries, entrepreneurial startups, and venture capital across metropolitan areas. Using new detailed zip code data on venture capital investment and startup activity, this research tests two hypotheses informed by urban theory regarding the geography startup activity and venture capital investment: (1) that venture capital investment and startup activity will be concentrated in much tighter neighborhood-level micro-clusters and (2) that venture capital investment and startup activity will gravitate to denser, mixed used, transit served locations. We find considerable evidence for both. Venture capital investment and startup activity is concentrated in a relatively small number of neighborhood-level micro-clusters in the United States, the majority of which are located in dense urban neighborhoods where significantly larger than average numbers of commuters walk, bike, or use transit to get to work. This is especially the c

admin
November 20, 2019
Martin Prosperity Institute

Pathways to Ontario’s Knowledge Economy: A system for identifying existing regional strengths and future prospects

Ontario, like many jurisdictions, is currently facing major economic upheaval due to rapid advances in technologies, increasing open borders, and shifting work practices. It is a time of significant anxiety but at the same time there is a sense of possibility. The way forward has been made abundantly clear, in order to succeed in the 21st century economy places must develop vibrant ‘knowledge economies’ underpinned by creativity, innovation, and entrepreneurship. Turning the rhetoric into reality is the stumbling block for policy makers. Exactly how these things are achieved presents a series of difficult choices, which if not taken wisely, can prove to be costly mistakes. In the context of finite public resources the pressures to make efficient decisions with taxpayer dollars is ever increasing. When it comes to economic development strategy the term ‘picking winners’, meaning choosing to support and invest in certain industries and firms over others, is often derided. Yet, government

admin
November 20, 2019
Martin Prosperity Institute

The Geography of the Global Super Rich

Over the past decade or so, there has been increasing concern over rising inequality and the growth of the 1 percent of super-rich people who sit atop the global economy. While studies have charted the super-rich by industry and nation, there is very little research on their location by city or metro area. Our research uses detailed data from Forbes (2015) on the world’s billionaires to test a series of hypotheses about the location of the super-rich across the world’s cities and metro areas. We find that the super-rich are concentrated in a small number of metros around the world and that their location is primarily related to the size of metros: Large metros offer more people bigger markets, more diversified industries and more opportunity that help produce and attract billionaires. The location of the super-rich is more modestly associated with living standards (measured as economic output per capita) and less so with the presence of finance and tech industries, and city competitive

admin
November 20, 2019
Martin Prosperity Institute

Art Institutions: Initiators and Reflectors of Neighbourhood Change

Arts institutions, such as prominent, established museums and galleries, complement the inherent heterogeneity and the definitive dynamic mix of urbanity.1 As civic anchors, they are institutional entities that occupy sizeable amounts of land,2 real estate and social capital.3 Anchor institutions have an interdependent relationship with the communities they’re located in, interacting in various capacities such as service providers, workforce developers and community infrastructure builders. Anchor institutions drive shared value for both the institution and the neighbourhood.4 As destination landmarks that denote world-class status, these institutions are magnets for high profile investment, creating pockets of increased real estate values across the city.

admin
November 20, 2019
Martin Prosperity Institute

Insight Insight: The Rise of the Urban Creative Class in Southeast Asia

Southeast Asia is currently at the center of a significant economic transformation. The region, which spans Singapore, Indonesia, Malaysia, Philippines, Thailand, Vietnam, and Cambodia, is undergoing rapid growth and urbanization. By 2030, the region’s urban population will swell by an estimated 100 million people, growing from 280 million today to 373 million people.

The Rise of the Urban Creative Class in Southeast Asia, a new Martin Prosperity report by Richard Florida and Melanie Fasche, examines the intersection of urbanization and the rise of the new middle class, or urban creative class, in Southeast Asia.

admin
November 20, 2019
Martin Prosperity Institute

The Rise of the Urban Creative Class in Southeast Asia

Southeast Asia is at the center of a significant economic transformation. The region, which spans Cambodia, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, is undergoing rapid growth and urbanization. By 2030, Southeast Asia’s urban population will swell by an estimated 100 million people, growing from 280 million people today to 373 million people.

admin
November 20, 2019
Martin Prosperity Institute

Canada’s New Urban Crisis

In recent years, the young, educated, and affluent have surged back into cities, reversing decades of suburban flight and urban decline. And yet all is not well. The very the same forces that power the growth of our great cities have generated a New Urban Crisis of gentrification, rising inequality, and increasingly unaffordable urban housing.

The New Urban Crisis is different from the older urban crisis of the 1960s and 1970s. That previous crisis was defined by the economic abandonment of cities and their loss of economic function. This New Urban Crisis is more all encompassing than its predecessor, hitting at both growing and declining cities as well as urban and suburban centres.

admin
November 20, 2019
Martin Prosperity Institute

Innovation, Skill, and Economic Segregation

Our research examines the role of innovation and skill on the level economic segregation across U.S. metro areas. On the one hand, economic and urban theory suggest that more innovative and skilled metros are likely to have higher levels of economic segregation. But on the other hand, theory also suggests that more segregated metros are likely to become less innovative over time. We examine the connection between innovation and economic segregation this via OLS regressions informed by a Principal Component Analysis to distill key variables related to innovation, knowledge and skills, while controlling for other key variables notably population size. Our findings are mixed. While we find evidence of an association between the level of innovation and skill and the level of economic segregation in 2010, we find little evidence of an association between the level of innovation and skill across metros and the growth of economic segregation between 2000 and 2010.

admin
November 20, 2019
Martin Prosperity Institute

Job Growth in Canadian and U.S. Metros

This report examines job growth across Canada and the United States. It uses data from Emsi data for the period 2001–2016 for the 222 metros that had more than 100,000 jobs in 2016. This includes 203 U.S., 91 percent of the total, and 19 Canadian metros, 9 percent of them. We also look at job change for the more recent 2012–2016 post-economic crisis and recovery period. (Emsi compiles its labor market analytics from U.S. and Canadian government sources).

admin
November 20, 2019
Martin Prosperity Institute

Insight: Building 65 Million Jobs

Capitalism is in the throes of a massive transformation from an industrial-based system to a knowledge-based economic model. As this shift occurs, the class structure of modern society is also changing. Today, society is made up of three main classes or types of workers: the declining blue-collar Working Class, the rising Creative Class of knowledge workers, professionals, and artists, and the even larger Service Class, which is the focus of the Martin Prosperity Institute’s report: Building 65 Millions Jobs: The Geography of Low-Paid Service Class Jobs and How to Begin to Upgrade Them.

admin
November 20, 2019
Martin Prosperity Institute

Building 65 Million Jobs: The Geography of Low-Paid Service Class Jobs and How to Begin to Upgrade Them

This report takes a deep dive into America’s Service Class. The Service Class includes 65 million workers who toil in precarious, low-skill, low-pay jobs in fields like Food Preparation and Service, Retail Trade, Personal Care, and Clerical and Administrative positions.

Our research outlines the dramatic growth of the Service Class, documents the low wages paid to Service Class workers, and charts the large share of women and minorities that make up Service Class workers.

admin
November 20, 2019
Martin Prosperity Institute

Trump, Technology, and Talent: Will America’s Anti-Immigration Posture Hurt U.S. Tech Hubs and Help Canada’s

America has long had a lock on leading-edge technologies, dating back to semiconductors, personal computers, biotechnology, mobile devices, and social media. A big part of this stems from the fact that America has been able to attract the global talent that was critical to those industries, from Scottish born Andrew Carnegie in steel to the Hungarian born Andrew Grove in semiconductors and many in between and after.

But now, for the first time, that edge may be waning. Donald Trump’s unexpected and unsettling rise to the Presidency of the United States has fueled speculation that America may squander its long-held advantage in attracting the world’s top tech talent.1 Trump’s troubling moves to restrict immigration, the early travel ban targeted at Muslim countries, and his administration’s proposals to limit the entry of high-tech talent send a clear signal that America is no longer open to foreign talent.

admin
November 20, 2019
Martin Prosperity Institute

High Tech Companies, Inequality, and Inclusive Prosperity

Dynamic entrepreneurial companies have long been the drivers of America’s economic growth, from the first industrial revolution in New England to Andrew Carnegie and the rise of Pittsburgh’s steel industry, from Henry Ford and the automotive industry in Detroit to the startup revolution in Silicon Valley. But, in recent years, high-tech firms and the talented people who work for them have come under fire for driving up housing prices and contributing to growing inequality—especially in the San Francisco Bay Area, where mounting protests have targeted both techies and tech companies.

admin
November 20, 2019
Martin Prosperity Institute

Winner-Take-All Cities

This chapter examines the phenomenon of “winner-take-all urbanism” and “winner-take-all cities.” Large segments of the modern economy have been shown to conform to a “winner-take-all” pattern as superstar talent draws a disproportionate share of economic rewards (Rosen 1981; Adler 1985; Frank and Cook, 1996). But cities also conform to a winner-take-all pattern in which a small group of global “superstar cities” (Gyourko et al., 2013) account for a disproportionate share of talent, economic activity, innovation, and wealth (Florida, 2017). We track the distribution of several key factors to identify and describe this pattern of winner-take-all urbanism in global cities, comparing the distribution of economic activity or output, innovation (measured as venture capital-backed startups), and wealth (measured as the share of wealth held by billionaires) and compare them to the distribution of population. In particular, we look at the disproportionate share of economic activity, innovation,

admin
November 20, 2019
Martin Prosperity Institute

The City and Innovation

Theory and research on innovation and entrepreneurship focus on the firm as a unit of analysis. We argue that the city, or place and space, has emerged as a key organizing unit for both innovation and entrepreneurship. The city organizes the key inputs for the processes of innovation and entrepreneurship, by concentrating human capital, firms, knowledge, knowledge-based institutions and other key inputs. We advance this framework by exploring the geographic clustering of a key indicator of commercially-relevant innovation and entrepreneurship – venture capital investment in high-tech companies. We chart the geography of innovation both across and within cities, at both the metro level and the district or neighborhood level for all venture-capital backed startups and for startups in digital industries. Our findings indicate that such commercially relevant innovation is concentrated at two key geographic scales. At the macro-level, it is highly clustered and concentrated in a relatively

admin
November 20, 2019
Martin Prosperity Institute

The University’s Janus Face: The Innovation-Inequality Nexus

The university is a key source of talent and a key driver of innovation and economic growth in a knowledge based economy. But, in performing these very economic functions it also contributes to economic and spatial inequality. Our research uses a variety of new data to examine this Janus-face of the university in innovation and inequality across US metro areas. We find evidence that the university plays a role in both regional innovation, boosting local patenting and startup companies, and in economic inequality, with higher rates of income and occupational segregation in metros with highly rated universities.

admin
November 20, 2019
Martin Prosperity Institute

Canada’s Advanced Industries: A Path to Prosperity

Canada is having a moment.

In a world where talent is mobile and technology central, Canada stands out more than ever with its vibrant democracy, growing tech clusters, and unparalleled openness to the world’s migrants.

Yet there is a problem: Despite the nation’s many strengths, Canada’s economy faces serious structural challenges, including from an aging population and slowing output growth. Even more important, the nation needs to ask urgently whether it possesses the right mix of industries performing at a high enough level to allow for new levels of prosperity.

admin
November 20, 2019
Martin Prosperity Institute

Startup North: Canada’s Startup Ecosystems Are Growing, But Still Lag the Global Leaders

The Cities Project at the Martin Prosperity Institute focuses on the role of cities as the key economic and social organizing unit of global capitalism. It explores both the opportunities and challenges facing cities as they take on this heightened new role.The Martin Prosperity Institute, housed at the University of Toronto’s Rotman School of Management, explores the requisite underpinnings of a democratic capitalist economy that generate prosperity that is both robustly growing and broadly experienced.

admin
November 20, 2019
Martin Prosperity Institute

America’s Urban-Rural Divide: Myths and Realities

The notion of a deep and enduring divide between thriving, affluent, progressive urban areas and declining, impoverished, conservative rural areas has become a central trope—if not the central trope—in American culture today. In May 2017, theWall Street Journal proclaimed, “Rural America Is the New Inner City”.1 Ever since Donald Trump was elected president, the narrative of urban revitalization and rural decline has only gained steam.But, in reality, this narrative fails to capture the full complexity of economic life in America. In fact, parts of rural America are thriving, even as other parts decline; just as parts of urban America continue to lose population and face economic decline as other parts comeback.

admin
November 20, 2019
Files / Working Papers

Geography as strategy: the changing geography of corporate headquarters in post-industrial capitalism

This paper develops a theory of large corporate headquarters’ location in post-industrial capitalism. It posits that human capital has become the primary factor in the location decisions of large corporate headquarters. It argues that such operations will locate in skilled cities that are also larger and globally connected. These hypotheses are tested using data from the Fortune 500 between 1955 and 2017. Count models are estimated to test the relative importance of human capital, population size and airport connectivity, alongside taxation and other factors identified in the relevant literature. The findings are consistent with the hypotheses.

admin
November 18, 2019
Profiles and Interviews

Media Planet: Q&A with Richard Florida

Richard Florida is an author, urbanist, and the current Director of Cities at the University of Toronto’s Martin Prosperity Institute. We spoke with him about how Canadian cities can evolve and prepare for the future through P3s.

Mediaplanet: You founded the Creative Class Group which focuses on helping companies and regions achieve growth and prosperity. In your experience, what role can private partners play in

admin
November 18, 2019
Files / Working Papers

The Economist: Uncovering tomorrow’s innovation hotspots

Uncovering tomorrow’s innovation hotspots: The cities striving for emerging technology leadership is an Economist Intelligence Unit report, sponsored by Pictet, that explores where interest, innovation and commercial activity around emerging technologies are active and growing at scale. Its primary aim is to identify cities that are in a position to challenge, in the future, the leadership of the world’s largest innovation hubs, widely regarded to be Silicon Valley, New York and London.

admin
November 13, 2019
Profiles and Interviews

Bluedoor Magazine: All Together Now. Business, civic and cultural minds unite to bring “inclusive prosperity” to Orange Country

The Montage Laguna provided an apt backdrop for the day-long symposium, Diversity and the Creative Economy. The goal was razor focused: To discuss how inclusion and creativity can foster economic mobility and prosperity in Orange County, its stunning coastal landscape prominently displayed via 180-degree views from the luxury hotel.

admin
November 6, 2019
Events

Philadelphia Magazine: Richard Florida Releases His Plan to Solve Philly’s Budding “New Urban Crisis”

Richard Florida, the renowned urbanist who’s spent the past year studying Philadelphia as part of a yearlong fellowship sponsored by Drexel, Jefferson, and the University City Science Center, released his culminating report on Philly and its “new urban crisis” on Thursday evening. For Florida, whom we recently profiled, the report and the entire philosophy underpinning it represent a chance at redemption.

See, Florida has been pilloried within his own field of late for having an elites-centric thought process that critics say helped propel rising income inequality and housing prices. And it turns out those are two of the same symptoms he’s now trying to cure in Philadelphia. Here are four takeaways from Florida’s 41-page report.

admin
October 29, 2019
Miami Urban Future Initiative

The Miami Times: Units needed:130,000

Despite the voices calling attention to the need for more affordable housing, only about 3% of the 2019-2020 Miami-Dade County budget is dedicated to solving the crisis.

And a crisis it is.

Researchers say 130,000 new housing units are needed; the county has plans for 10,000.

admin
September 26, 2019
Miami Urban Future Initiative

The Urbanist: Tackling Inequality

Miami is known as a global destination for hospitality, but it also has a reputation as a deeply unequal place. The greater Miami metro region has a poverty rate of 14.3%, among the highest in the country.1 While the region boasts high-profile foreign investment, its middle class continues to shrink and the local economy is dominated by low-paying service jobs. Miami’s communities of color are disproportionately affected by these dynamics: Latino and black Miamians are twice or 2.5 times as likely, respectively, to live in poverty as white residents are.

admin
September 26, 2019
Opinion EditorialsRichard Florida Columns

Toronto Life: Sidewalk Labs is the future of urban tech

A dozen or so years ago, I was recruited to Toronto to establish the Martin Prosperity Institute, a think tank focused on urban, regional and national competitiveness. My wife and I have grown to love this city we call home. But Toronto needs to compete with the best of the best, and that’s why I support Sidewalk Labs’ Quayside project.

Toronto has made it into the ranks of global cities. It tends to place highly in rankings of quality of life. It has strong banks and a world-class real estate market. But despite the hype about high-tech in Toronto, we lag significantly behind the world’s leading cities.

admin
September 16, 2019
Miami Urban Future Initiative

The Miami Herald : Are Miami and South Florida losing their best and brightest college grads to brain drain?

For years, leaders struggling to broaden the economy of Miami and the rest of South Florida beyond low-paying service jobs have wrestled with a vexing dilemma: Have those efforts been hampered by a crippling brain drain?

After diving into the question of whether we’re having trouble keeping our college grads or providing them with rewarding work, one of the nation’s leading experts suggests in a report released last week that the answer is both yes and no. But the news on balance is not great for the metro area comprising Miami-Dade, Broward and Palm Beach counties.

admin
August 23, 2019
Opinion EditorialsRana Florida - In the NewsRana Florida ColumnsRichard Florida Columns

The Star: The border problem at Pearson airport

Canada prides itself on its reputation as an open, tolerant and caring place. Especially at our border, where the image of Justin Trudeau greeting refugees turned away from the United States was seen around the world. But, over the dozen years that we have lived in Toronto, we have regularly encountered problems when coming back home to Canada at Pearson Airport.

admin
July 17, 2019
Opinion EditorialsRichard Florida Columns

The Globe and Mail: Sidewalk Labs could make Toronto a world leader in urban tech

Sidewalk Labs released its long-awaited plan on Monday, providing a detailed look at what it has in store for the city’s waterfront. To date, the controversy over the project has revolved around critical issues of privacy and the nature of its waterfront development. But there is another dimension to the initiative, one that has been largely missing from the conversation: the role of Sidewalk Labs’ project in Toronto and Canada’s future high-tech development.

admin
July 8, 2019
Opinion EditorialsRichard Florida Columns

The Star: Is Sidewalk Labs’ Quayside project right for Toronto?

Urbanists and privacy experts across the city have raised important concerns about the Sidewalk Labs’ project on Toronto’s waterfront. But something important remains missing from the conversation. We are failing to consider what Sidewalk Labs can do for our economic future. This is a project that holds the promise of vaulting Toronto to world leadership in one of the most important fields of high-tech industry.

admin
July 8, 2019
Rana Florida - In the NewsRana Florida Columns

Biz Community: 7 tips to help you understand the creative class

Back in 2002, my husband, Professor Richard Florida, published the international best-seller The Rise of the Creative Class, an analysis of the forces that are reshaping our economy, our geography, the work we do, and our whole way of life. In it, he argued that just as our economy shifted from an agricultural basis to an industrial one in the late eighteenth century, we were entering a new epoch in which the most significant driver of economic growth is human creativity.

admin
June 4, 2019
Rana Florida Columns: Work

THE CONSUMER REDEFINED: THE CREATIVE CLASS.

We know that the type of traveller targeted by the LE collective is a unique breed: creative, rebellious and unpredictable. That’s why we’ve collaborated with the Creative Class® Group, a global think tank comprised of leading researchers, academics and strategists, to bring you exclusive research and insight that will enable you to understand their very modern mindset.

admin
May 30, 2019
Rana Florida Columns: City

National Ballet of Canada: MAD HOT BALLET: Desert Dream

Human expression has fostered joy, community and understanding in societies across time and place, helping individuals to connect in meaningful ways. Arts and culture tap into this universal drive toward expression and enrich our lives immeasurably, whether by promoting a sense of wellbeing, sharing ideas, cultivating beauty or prompting self-reflection and imagination. Our cities and communities would be sterile without the arts and the creativity and emotion they impart. We feel that dance is an important part of ar ts and culture and a power ful form of human expression, one that enhances our quality of life and contributes to our individual and social growth.

admin
May 30, 2019
Rana Florida - In the News

119 Corbo: Life & Style – Rana Florida

As a CEO, mother of two and frequent globetrotter, Rana Florida lives in the intersection of business, art, architecture, creativity and culture. But what of fashion, and where does it feature in her life? We needed to know, and so we met with the Creative Class Group CEO in the home she shares with her husband Richard, the international bestselling author, professor and urbanist. Their home is a perfect example of their design-led lifestyle, their vision executed by the ultra-creative firm Studio Pyramid and the interior designer Sasha Josipovicz.

admin
May 5, 2019
Rana Florida - In the NewsRana Florida Profiles

Vogue:The Cool Girl’s Guide to Toronto

Take ten million trees, 3.9 million people, 180 languages and dialects, the 7th largest stock exchange, the longest street in the world, and a renowned film festival. Throw in universal healthcare, the 8th largest LGBTQ2 pride parade, and the most rollicking Caribbean street festival anywhere, and you have Toronto. North America’s fourth largest city might also be its least understood and, with a broad mix of cultures, the hardest to classify. At times, the scene here can seem disparate, caught between affected grunge and unsettling flash, complete with a campy cadre of overdressed socialites. But then again, part of this metropolis’s beauty lies in its ability to make most anyone feel at home.

admin
May 5, 2019
Rana Florida - In the NewsRana Florida Profiles

Be The Next Her: Rana Florida, CEO, The Creative Class Group + Author of Upgrade

What is your morning routine?

I usually get woken up with a karate chop blow to the face; sometimes coming at me from both directions by 1 and 2-year-old feet. I will then untangle my hair from a puppy or cat wrapped around my head for warmth before tiptoeing like a ninja out of bed at 6 am. I will then check and respond to a crazy amount of work emails, both from clients and my team. I’m OCD, so will make sure every bed is made in perfect military fashion, the house in order, and dog, cats, babies all fed and dressed. I’m trying to take 15 minutes each morning to learn to meditate and clear my head before starting the workday.

admin
May 5, 2019
Rana Florida - In the News

Superb Crew: An Interview With Rana Florida, Chief Executive Officer Of The Creative Class Group

Q: Rana, tell us more about your background. What were you doing before The Creative Class Group?

A: My parents – first generation immigrants from Jordan – drilled the importance of education into me and my siblings. They wanted us all to become doctors or lawyers. I was not drawn to either profession, so I went to business school without a clue as to what I would end up doing. I just knew that I wanted to land a high-level corporate job and I did just that, in Washington, DC. I was super excited by my six-figure salary and bonuses but was not happy. I was stuck commuting in traffic all day, I had crazy bosses and I had no control over my time and schedule.

admin
May 5, 2019
Rana Florida - In the News

The Reading List: Rana Florida – Satisfying My Curiosity

Rana Florida is a CEO, Entrepreneur and best-selling business Author. As Chief Executive Officer of the Creative Class Group, Rana Florida manages new business development, marketing, consulting, research and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Starwood Hotels – to name just a few. Rana has over two decades of experience in corporate strategy, communications and marketing, having executed marketing initiatives for the likes of Disney Live and Starbucks. She is well known as a writer on business and leadership, having written for Fast Company, Inc.com, and the Huffington Post. Rana Florida has also served as a guest business analyst on The Today Show and been featured in The New York Times, Vogue Magazine, The Wall Street Journal and more. Her one-on-one high profile interviews have covered notables – from President Bill Clinton and First Lady Michelle Obama to Andre Agassi, and many more. Rana Florida has also been h

admin
May 5, 2019
Events

AP: World-Renowned Urbanist Richard Florida to Headline LGBTQ Alliance Symposium on Diversity and the Creative Economy

The Laguna Beach LGBTQ Heritage & Culture Alliance, along with Visionary Sponsor and real estate investment firm Laguna Beach Company, and Title Sponsor, Bank of America, today announced registration is open for Diversity and The Creative Economy, a symposium featuring international best-selling Author and Urbanist Richard Florida. The symposium will be held on Monday, April 29, 2019 at Montage Laguna Beach from 8 a.m. to 12 p.m. and will provide a platform for community members, local business, civic, legislative, cultural and educational leaders to discuss how inclusion and creativity can foster economic mobility and prosperity for Orange County. A portion of the event’s proceeds will be donated to Laguna Beach Pride 365, Club Q Laguna at Laguna Beach Seniors and The Blaze Bernstein Memorial Fund.

admin
May 5, 2019

The Creativity index appeared to be one of the best metrics to understand sales performance at Cirque. And correlation are strong, therefor we will be now using this metric to anticipate sales performance and better forecast.

Alexandre AlleMarket Insight Advisor, Cirque du Soleil