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This paper by Richard Florida and Kevin Stolarick examines the specific interactions among the creative, technical, business, and design communities of the Montreal region.
By Richard Florida and Martin Kenney, American Sociological Review (June 1991) 56, 3: 381-398. Reprinted in Morris Low (ed)., Science, Technology and R&D in Japan (Routledge, 2001) – June 1991
By Maryann P. Feldman and Richard Florida, Annals of the Association of American Geographers – June 1994
By Martin Kenney and Richard Florida, Research Policy – 1994
”The Creativity index appeared to be one of the best metrics to understand sales performance at Cirque. And correlation are strong, therefor we will be now using this metric to anticipate sales performance and better forecast.Alexandre AlleMarket Insight Advisor, Cirque du Soleil