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CanadaMartin Prosperity Institute

Metro : A new course for new times

A report on the Ontario economy by Roger Martin and Richard Florida says stimulus schemes and handouts may be necessary to prop up the old economy. Our leaders, they suggest, need to capitalize on the current plight to drive home the need to move off the old industrial economy. Start making the big moves to an idea-driven, creative economy based not on goods, but on services. Put the stress on the development of knowledge workers, on research and development, on innovation.

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February 11, 2009
Who's Your City Features and Reviews

St. Louis Commerce Magazine : Book Review Who’s Your City?

Richard Florida presents a potent argument for why a few cities are emerging as extremely successful economic powerhouses, while most are in decline. Florida argues that we are now able to choose a place to live from cities around the country and all one needs to do is match a city’s personality and social possibilities with our individual needs and preferences also arguing that these needs can change with
different stages — early career, raising a family and retirement — of life.

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January 21, 2009
Creative Class

Simcoe.com : Busking evokes sense of place

Florida is a leading advocate of developing culturally vibrant communities, saying they attract the ‘creative classes,’ leading to economic growth by building a city where people want to live, play, work and invest. This would be a refreshing direction, one that could add charm and creativity to downtown Barrie, fostering a ‘sense of place.’

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January 21, 2009
Creative Class

Forbes : A Bailout For Yuppies

Richard Florida, has urged President-elect Barack Obama to eschew crude investments in traditional production and a renewed housing market in favor of goodies directed to what he calls the creative industry.

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January 13, 2009
Richard Florida Columns

The Globe and Mail : Where a recession will hurt the most

Richard Florida and James Milay explore the the effects if a recession hits Canada suggesting that the continuing shift in Canada’s economy from traditional blue-collar, working-class jobs to creative and service jobs will dampen the effects of job losses over all, but those in the working class will feel the pain much more.

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November 24, 2008
Who's Your City News Articles

Barrie Advance : Each person should find their dream in Barrie, Florida says

A municipality can spark the creativity of its community, as well as attract the entrepreneurial “creative class,” by investing in projects that offer a sense of style, place and opportunity for self-expression, Dr. Richard Florida told municipal and community leaders at an event hosted by the Greater Barrie Chamber of Commerce, the University Partnership Centre at Georgian College, Downtown Barrie and the city.

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October 29, 2008
Flight Articles

Publisher’s Weekly : The Flight of the Creative Class: The New Global Competition for Talent: Richard Florida

Following up on The Rise of the Creative Class (2002), Florida argues that if America continues to make it harder for some of the world’s most talented students and workers to come here, they’ll go to other countries eager to tap into their creative capabilities—as will American citizens fed up with what they view as an increasingly repressive environment.

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October 22, 2008
Who's Your City News Articles

Telegraph Journal : The case for strong cities

Richard Florida is an expert on the role that cities play in economic growth. In his best-selling books The Rise of the Creative Class, The Flight of the Creative Class and Who’s Your City?, he argues that the strength of the 21st century economy lies in tapping the power of cities as places where creative people live and work.

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October 2, 2008

The Creativity index appeared to be one of the best metrics to understand sales performance at Cirque. And correlation are strong, therefor we will be now using this metric to anticipate sales performance and better forecast.

Alexandre AlleMarket Insight Advisor, Cirque du Soleil